November 5
Drive Your Dream Campaign
Marketing Designer
L5 (Principal / Expert)
Automotive
Imagine stepping into the fast-paced world of automotive marketing, where the thrill of the open road meets the art of persuasion. Your mission: to craft an innovative campaign that elevates a new vehicle launch beyond mere specifications, focusing instead on the lifestyle it promotes.
As a Principal Marketing Designer, you will lead the creation of a cross-channel campaign that resonates emotionally with potential buyers, integrating visual storytelling, user engagement, and brand alignment.
Your Creative Challenges
What to Deliver
Friendly Boundaries
- Ensure all deliverables align with a unified campaign theme that evokes emotion.
- Creatively incorporate a call-to-action that drives potential customers toward engagement.
- Keep the visuals and messaging inclusive and accessible to a diverse audience.
Skills in Play
- Expertise in visual design and marketing aesthetics.
- Proficiency in creating engaging content across multiple platforms.
- Strong understanding of user experience and conversion optimization.
What We’re Looking For: Your submission will be evaluated based on creativity, cohesiveness of the campaign, effectiveness in engaging the target audience, and clarity of messaging and user pathways.
Related Challenges
Yesterday
Community Engagement Campaign Toolkit
In an effort to foster stronger community engagement, our local government aims to create a campaign toolkit that empowers citizens to get involved in neighborhood initiatives. The goal is to make participation easy and inviting for all community members.
November 20
Smart Parking Assistant Feature Design
As urban traffic congestion increases, drivers often face challenges when searching for parking spots. We want to create a new feature for in-car systems that assists drivers in finding parking spaces quickly and efficiently, enhancing their overall driving experience.
November 16
Smart Parking Assistant for Electric Vehicles
As electric vehicles become increasingly popular, the need for efficient, user-friendly parking solutions has arisen. Users often struggle to find charging stations, manage charging times, and monitor their vehicle's charge levels while parked. This is your chance to design a cutting-edge feature that will enhance the parking experience for electric vehicle drivers.
November 4
Financial Wellness Companion
In a world where financial literacy is essential for well-being, we invite you to create an innovative feature that becomes a trusted companion for users managing their finances. Think of it as a personal guide that helps users navigate their financial landscape confidently.
October 29
Healthcare Awareness Campaign for Preventative Care
In the ever-evolving field of healthcare, there’s a pressing need to empower individuals to take charge of their health through preventative care. This project aims to create an engaging multi-channel campaign to inspire and guide users towards making proactive health choices. Your creativity will help bridge the gap between complex information and user-friendly content that resonates.
October 28
Smart Navigation System for Electric Fleet Vehicles
In an effort to enhance the efficiency and sustainability of urban transportation, we’re embarking on an exciting journey to create an innovative smart navigation system tailored for electric fleet vehicles. This project aims to empower fleet operators to optimize routes based on real-time data while considering charging station locations, driver preferences, and environmental conditions.